How To Maintain Your Cool Blonde Status

Whether your cool-toned blonde, white, or grey hair is natural or you’ve had a James Geidner Hair Studio stylist design this color for you, yellow tones are a reality you want to avoid. In your journey to keep brassiness at bay and maintain your beautiful cool tones, you will want to incorporate the perfect purple shampoo.

What Makes Hair Brassy?

It’s actually a combination of factors: hard water in the shower, too much time in the sun, and chlorine in pool water – just to name a few. As the blue pigments that make your hair color appear cool break down and fade, the stronger yellow undertones come back to the surface and cause that unwanted brassiness.

What Is Purple Shampoo?

Purple shampoos are essential in keeping a cool tone and ashy finish. Operating on the same principles as the color wheel, professional purple shampoo formulas work by neutralizing brassy, yellow tones with the opposing color: violet. Purple shampoos are infused with violet pigments that act as a tone corrector during each shampoo. They also serve to enhance your cool-toned hair color in between appointments.

What Is the Best Purple Shampoo?

L’Oréal Professionnel’s Serie Expert Silver is a professional purple shampoo that delivers brass-free color. This gentle purple shampoo is formulated with amino acids and anti-yellowing agents, which offers color protection for cool-toned shades, tone maintenance, and enhances shine and softness. The shampoo is suitable for natural and color-treated white, grey, and blonde shades and the violet micro-pigments help to neutralize yellow tones and brassiness.

While many purple shampoos can dry out your hair, leaving it feeling brittle and lifeless, Serie Expert Silver is formulated with L’Oréal Professionnel’s Gloss Protect System, which helps to keep hair soft while regaining the hair’s purity and natural sheen. Your hair will be beautifully restored, and you can enjoy the natural cool tone you love.

How to Use Purple Shampoo

Since Serie Expert Silver maintains the hair’s moisture and softness, it can be used every day and won’t over-deposit the hair. After rinsing, you can enhance shine and softness even more by using a deep conditioning treatment. Not sure which one to choose? Our stylists can select the best deep conditioning treatment that gives your hair the greatest benefits.